How to Create a Personal Brand

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Tyre's epic journey from model to reality show creator to ice cream founder. She says the thing that remains constant is you, how you solve problems and what you stand for. Tyre: 'I have recently tweaked the strategy for smi spring, because we have a big megaphone'

What’s harder about entrepreneurship than most people realize? How do you overcome your own doubts? Can you really trust your team? In this special episode, Reid Hoffman and Masters of Scale executive producer June Cohen gather five of their favorite guests – Brian Chesky, Tyra Banks, Angela Ahrendts, Sallie Krawcheck, and Franklin Leonard — for a raw, honest, open dialogue filled with nonstop insights on those questions and many more. Sharing personal confessions and in-the-trenches stories, Reid’s guests provide unforgettable lessons from their leadership journeys. In commemoration of Reid’s 100th episode.

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