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6min chapter
The Sizzle
99% Invisible
The Power of Sound in Branding and Marketing
This chapter explores the impact of sound on customer behavior, using the example of Chili's sizzling fajitas to demonstrate how sound can attract attention and increase sales. It also discusses the importance of sound in the visual environment, showcasing the efforts to create a better startup sound for Apple computers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode