The Signoric Effect in Video Games

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The signeric or zignaric effect is a sense of unfinishedness. If i were to stop my sentence right here and never complete it, you're going to be more engaged. The fact that there are no milestones, there isn't a sense of finishedness, it keeps you engaged longer. It contectualizes how we are livein life with te multiple feeds at a time. Andye, that's, that's the signaric effect.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

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