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3min chapter
Why the Left Had to Steal the Right’s Dark-Money Playbook
Freakonomics Radio
What Is Digital First?
The most cost effective way to deploy your message at scale has shifted from television and radio to the internet and social media. There is a four propet consultant culture that allows for a lot of failing up, driven by relationships and nepotism. It doesn't mean being something you're not; it means being yourself, but understanding the new medium. Individuals like donald tremp, but also a o c, they have the largest audience because they're authentic. And the way that they use social medium platforms like twitter and face book is authentic to how most users use them.
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