This chapter highlights the significance of belonging to a community and how shared identities can enhance collaboration and support. It delves into the crucial role of tension in storytelling and marketing, illustrating how it can drive behavior change while emphasizing the need for trust in communication.
Stories change the world.
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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