Ally: Most of us are super afraid of competition. We see competition in a space and just assume, well, everyone elses is or other people are doing it, so i'm not needed. The reason behind that is basic market economics of supply and demand. It's if there's a real market opportunity, you are not going to be the only person that identifies it. Other people will identify it and start moving towards it. So focus on how you uniquely are differentiating to solve that problem,. And do it in a way that serves customers better than everybody else.

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