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297. Mobile Marketing in 2025: What Still Works (and What’s Dead)

Deconstructor of Fun

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Navigating the Vector Experience

This chapter critically examines the gap between the ambitious rollout of the Vector initiative and its actual impact on users and marketers. It discusses the challenges faced in user acquisition and ad monetization, highlighting the need for improved communication and strategic focus within the mobile advertising landscape. Additionally, it explores financial strategies and metrics crucial for sustaining growth and shareholder confidence amidst evolving market demands.

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