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11min chapter
#394: Defining Purpose, Vision and Mission with Ken Coleman
The EntreLeadership Podcast
Defining Purpose, Vision, and Mission for Business Success
The chapter emphasizes the significance of establishing purpose, vision, and mission for a company to thrive, emphasizing the need for every business to have a clear reason for its existence. It discusses aligning team behaviors with the company's purpose, connecting individual work to the overarching mission to keep employees motivated. The chapter also highlights the importance of not losing sight of purpose during challenging times and encourages leaders to stay connected to their true calling for resilience and perseverance.
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