How to Accelerate Advanced Advertising

I don't have a real sense of how fast we are moving to real, the real promise of advanced advertising on either linear cross platform or CCD. Where are we doing in that front? What needs to maybe help us move faster? There's lots of sort of components that underpin it. I still think the addressable is finding its way in terms of where it fits into the overall media plan. If you think about the consumer purchase funnel, one thing you're going to see over time is a much more seamless blending of brand and performance advertising.