This chapter examines the shift from traditional marketing to a culturally aware approach, emphasizing authenticity in brand-consumer connections. The hosts share their diverse backgrounds and collaborative efforts to create integrated marketing strategies that span various channels. The conversation also focuses on the impact of political campaign marketing and the importance of representation and inclusivity in branding.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.
Bloomberg Economics US Economist Stuart Paul explains that US job growth in the year through March was likely far less robust than initially estimated, which risks fueling concerns that the Federal Reserve is falling further behind the curve to lower interest rates. Bloomberg News Media Reporter Hannah Miller shares the details of her Businessweek Magazine story For Democrats This Season, Fox News Is Too Big to Ignore. Kellie Pean, CEO of Brand New: A Collective, discusses the importance of minority representation in the marketing industry. And we Drive to the Close with Bill Davis, Portfolio Manager at Hennessy Funds.
Hosts: Tim Stenovec and Katie Greifeld. Producer: Paul Brennan.
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