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How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook | EO

EO

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Navigating the Journey from Concept to Market Success

This chapter explores the essential stages of developing a B2B startup, focusing on customer engagement and validating product-market fit. The speaker emphasizes the shift from founder-led sales to establishing a capable sales team and discusses effective pricing strategies to attract buyers.

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