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Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

London Real

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The Importance of Intent

Microsoft CEO Satya Nadella has shown that it's possible for a Fortune 500 company to turn around and become an innovator. He says the key is intentional action, not just thoughts or dreams. If you announce your intent even to yourself, "it makes it way more likely you're going to fail," he said.

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