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The internet is saturated. There's a lot of fake stuff out there. The best ones are the ones that are careful about what they're willing to take money for. They're only willing to endorse products that they really admire or believe in. But if a company came to me and said, hey, we're thinking of using micro influencers to gain traction, i would caution them... It shouldn't be the core of your marketing strategy, but it can be the piece of it.