What Is the Value of a News Letter?

Wright: A news letter is not a goal in itself. It's a tactic you use to achieve a goal. To start with, what is your overall goal? What are you trying to accomplish? Right? I'm trying to do x, y. Start there. Ray forget newslighter for a second. This is my goal. This is what i'm trying to accomplish. Then the next question is, who do you need to reach to accomplish that goal? right? I need to reach these kind of people. Blaba, ba, baba. So once you have that in mind, try the sort of four questions that i recommend people think about in order to help you