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Three Powerful Principles Elite Sellers Adopt To Consistently Build Pipeline | John Butler - 1638

The Sales Evangelist

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Do I Want My BDR?

The really important stuff this year is like really, really deep account research. Sales leaders need to teach those BDRs exactly what to do for every account so that the BDR can still do 100 accounts in a day in 10 minute increments. If you're not hitting people with super personalized, super relevant reach out, you're going right to the jump mail or delete folder. So I think account research from a skills perspective is wildly, wildly important.

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