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12min chapter
The Evolving State of AI Search
Ahead of the Game
Optimizing Content for Search Gain and Backlinks
The chapter focuses on the importance of creating valuable content for Search Gain (SG) by providing unique information that adds to existing knowledge, emphasizing original research and opinions to earn backlinks and external authority. It highlights the significance of understanding audience insights, using tools like Spark Toro for research, and continually seeking fresh perspectives for improved audience engagement. The speakers discuss utilizing language models for automating tasks like gender classification and survey simulations, reflecting on their efficiency in data analysis and prediction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode