The Rise of Bad Bunny

This chapter explores the rise of Bad Bunny, a reggaeton megastar from Puerto Rico, and how his individuality and unapologetic persona shaped his music and career. It discusses his refusal to conform to traditional expectations of fame and emphasizes the importance of analyzing his impact on conversations about race, power, and colonialism. The chapter also delves into the significance of one of Bad Bunny's songs, 'Cotto', and its representation of confidence and self-worth.