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The Coke Versus Pepsi Debate
We got caught up in a lot and I call it the Coke versus Pepsi debate. We got so stuck on like it's, it's opinion. Is it as your or is it AWS? Yeah, they are. And it had no bottom line value add whatsoever. So that was my other learning. There's opinion and there's price discreet business cases, but you got to invest and it's going to be sticky and you must make it work.