Referral Rock

So what kind of sets you down these rabbit trails? What what are some common things that kind of point you in that direction? I think the most common things are just one things that I'm it starts with things I'm interested in, right? Because it's hard to get engaged, at least for us, You know, in the things that you're interested in so and then and then it kind of expands my sphere of interest with things like referral rock. So if I'm learning, maybe it's also helping me lead a team or hire for that role Or just understand other strategic things like the marketing landscape plays so much intolike what we're doing with the referral rock because we're