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TA WEEK: Sr. Global D&I Technical Sourcer Jacob Rivas

Talk Talent To Me

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Do You Still Have That Same Brand Recognition?

When I think about how much I'm told about the company I'm being pitched in a recruiting email, it's usually like one and a half, two sentences. The message was meant for staff and managers for software engineering. It did not work. People aren't adding me anymore because I don't have that brand recognition. We all tell people what we want to hear. We don't speak to them and listen. For all you know, you could have just asked, are you in the market for a pen? That right there, now we have each other's attention.

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