He Revived Barbie. Now He’s Turning Around Gap
The Journal.
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The Role of Celebrity Collaborations and Nostalgia in Brand Relevance
This chapter delves into the impact of celebrity partnerships on brand relevance, highlighting examples like Timothee Chalamet and Anne Hathaway. It also addresses the complexities of success in branding, including the role of broader marketing trends and the influence of '90s nostalgia.
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