Birchbox: Katia Beauchamp
How I Built This with Guy Raz
00:00
The Launch of Birchbox
This chapter delves into the origins of Birchbox, highlighting the significance of its name and the challenges faced in securing its domain. The speakers share their journey of creating the beauty subscription service, including partnerships with brands and innovative sampling strategies that transformed consumer engagement. They also discuss the financial hurdles and investor meetings that shaped their business approach amid the pressures of student life.
Transcript
Play full episode
