Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
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Do You Have a Demand Generation Approach?
The job truly is a unit of analysis. If you go to the buyer and ask him about the journey he's going on to buy a product, you're not learning about their job to be done,. You're learning about the process of buying a product, right? And that can be useful as well, because you can see the struggles they have an making the purchase decision. O, so we gingg in some more details on that. The reference to the snickers verses milkyway bar, that was an example that bob shared. And bob shurt and other settings too, to help explain his prorspective on jobs to be done. But it doesn't assume,
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