DataFramed cover image

#212 The History of Data and AI, and Where It's Headed with Cristina Alaimo, Assistant Professor at Luiss Guido Carli University

DataFramed

00:00

Understanding Datification and Its Impact on Advertising

This chapter explores the transformation of real-life events into data tokens, focusing on the complexities of datification and its relationship with advertising. It examines the role of programmatic advertising, the challenges in measuring user engagement, and the influence of large language models on the digital advertising ecosystem.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app