FAIR: What's Happening in the Retail Industry?

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Max Rhodes, co-founder and CEO of FAIR: The past two years have been a pretty wild time to be in the retail industry. We went from wondering if our retailers were going to survive at the beginning of the pandemic to seeing them thriving last year. Talking to a lot of our retailers, they're worried but they're also optimistic.

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

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