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FP&A Vs Finance Business Partners – Tunc Tezel, VP Group FP&A at Ontex

FP&A Today

CHAPTER

The Importance of Partnership and Storytelling in Finance

This chapter discusses the significance of partnership and storytelling in finance, particularly in FP&A. It emphasizes the need for FP&A professionals to tell compelling stories and provides insights on how to become better storytellers. The chapter also includes a humorous anecdote about budgeting and marketing for Deodorant sales in the Middle East and Africa region.

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