The idea that there's this proportionality between the scale of the intervention and the effect is completely wrong. There are butterfly effects over the place. There are big, big problems you can solve with small, small things. The most potent message for getting people to buy ships fris is what you call h frize for an oze dollar. And if they haden't been stereotyped as an incontinence cure, we recognize them as a delicious food,. But we see them as medicinal, and therefore we go whele they're not taste very nice. See prunes, when you think they're fantastic, probably isn't good foryou, but yere great in dengrow