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Lego: Jørgen Vig Knudstorp

Wisdom From The Top with Guy Raz

CHAPTER

How to Stop the Growth From Falling Into the Traps

After 12 years of an average of 17 % growth per year, the company needed to do something different. We focused a lot on keeping things simple, avoiding too much complexity. I think we did a respectable job on that and keeping a very collaborative organization. One thet were still very focused on this idea but after 12 years of i think, an average of17% growth per year they needed to start looking at the brand in a new way. Otherwise we'd be overwhelmed with all the growth we had seen.

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