18min chapter

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Classics Episode: Dixons on hijacking your competitor's strengths

On Strategy Showcase

CHAPTER

Rethinking Market Competition

This chapter explores the transformative relationship with a key client, emphasizing the need to understand customer behavior in online purchasing. It discusses innovative marketing strategies, such as viewing competitors as resources and employing unconventional messaging to better engage audiences. The chapter highlights the significance of rapid strategic development and creatively redefining brand perception in a competitive landscape.

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