2min chapter

Business, Spoken cover image

Perplexity's Founder Was Inspired by Sundar Pichai. Now They’re Competing to Reinvent Search

Business, Spoken

CHAPTER

Innovating Revenue Models and Building User Trust in Search App Development

Exploring the shift from subscription-based revenue to potential integration of advertising in the Perplexity search app, emphasizing the need for precise ad targeting using generative AI technology and the significance of establishing trust with users amidst challenges faced by AI search engines.

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