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How to Succeed by Quitting (2022)

The Next Big Idea

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The Importance of Quitting Shame

"I completely agree. You can get trapped in moderate success indefinitely," she says. "It's really hard for us to quit things that we're losing at where it's like really obvious we should quit." If you ask what your goals were before you went into a relationship, would you be okay if the relationship ends up being fine? I think everybody would say no. That's not why I'm getting into the relationship. We don't even consider it because the relationship's fine.

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