3min chapter

Work Better cover image

Gen Z: Power + Possibility with Jean Twenge (S2:E7)

Work Better

CHAPTER

How to Attract Gen Z Employees

Gen Z and often younger millennials as well are sometimes demanding political statements from companies. Companies can harness that take the things that are not as controversial and run with those, she says. "This is where, you know, when you get some of these controversial issues, it gets very, very fraught because things are so polarized right now"

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