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Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

The CMO Podcast

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What Do You Need for a Great CEO?

Richardson Vix: I think what John recognized was that, by thinking about the long term viability of the institution and ensuring that PNG would be around for another 150 years. He in some ways, I think, saw that. And now look at GM, we have Mary Barra. They're pioneering electric vehicles, doing wonderful things for the world. You can take great companies and they can be destroyed in a matter of years if you take your eye off of that long term goal.

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