S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
The More Famous You Are, the Luckier You Get
i think luck plays a significant part in strategy, more than people would care to admit. It's important that you are known way beyond your area. Code number two, you have a brand story. Number four, because of all that, they own a substantial share of the market. I'm always challenging business leaders that it's not one's better than the others both ye ought to be fluent today.
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