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How Brands Can Leverage TikTok Shop to Drive Ranking and Sales on Amazon with Andrew Morgans

Ecomm Breakthrough

CHAPTER

Leveraging Local Creators for Enhanced Brand Visibility

In this chapter, the speaker shares their strategy of collaborating with local creators to produce engaging content that boosts brand presence. They discuss the importance of agility in content creation, utilizing platforms like TikTok and Amazon, and the effectiveness of balancing creator relationships with advertising strategies. Additionally, insights into the evolving dynamics of TikTok Shop and its potential for driving direct-to-consumer sales are explored.

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