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Sam Branson

The Travel Diaries

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How to Be a Better Person

Strive Challenge was set up to give people the experiential learning that I had on my first big Arctic expedition while raising funds for big change. So far we've travelled about 6,000 kilometres, 7.5 million quid and had hundreds of people join us in Lapland. Fun but also quite physically demanding? I find physically demanding is fun. People always ask me what are you doing to train for Strive and I'm like I'm not, I'm using Strive to train for life and that's my sort of perspective.

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