two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers
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Ads Are the Most Beautiful Thing Ever
Today I want to talk about exchanges and their growing role in mobile ad monetization. In particular, how you can use them to increase your ad revenue on the lower end of your ad stack. These exchanges are actually just amalgamations of a group of DSPs. Alex app loving exchange or iron source exchange typically fill like somewhere in between the one to $10 ACPM range. The interesting thing is that these exchanges are typically never in your top three ad partners by share revenue but by impressions they're typically one or the second biggest by impression.
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