It’s TV’s biggest week - and TV is on strike
Channels with Peter Kafka
00:00
The Writer Strike and the Future of TV Advertising
Despite the fact that you'd think that transactions can happen anytime in shows debut anytime, a significant portion of the money spent on TV advertising is all done starting this week. These used to be super lavish events. They were really big presentations. A lot of that doesn't happen or it's been scaled down or it's virtual. It felt like an anachronism back in 2007, 2008 of the time that we had a last writer strike. The writers are striking. So all these networks have shows that one, they can't talk about a lot of scripted shows because they have no guarantee that they're going to be able to produce them. There will probably be boycotts or protests at
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