It’s TV’s biggest week - and TV is on strike
Channels with Peter Kafka
The Writer Strike and the Future of TV Advertising
Despite the fact that you'd think that transactions can happen anytime in shows debut anytime, a significant portion of the money spent on TV advertising is all done starting this week. These used to be super lavish events. They were really big presentations. A lot of that doesn't happen or it's been scaled down or it's virtual. It felt like an anachronism back in 2007, 2008 of the time that we had a last writer strike. The writers are striking. So all these networks have shows that one, they can't talk about a lot of scripted shows because they have no guarantee that they're going to be able to produce them. There will probably be boycotts or protests at
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