Company Strategy Shift Towards Skill-Based Prediction Gaming and eSports

The chapter explores the company's strategic shift towards skill-based prediction gaming and eSports, aiming to become a digital entertainment company and complement the live sports viewing experience. It discusses the expansion into free-to-play games, involvement in esports like Counter-Strike and League of Legends, and the upcoming eSports Lab project tailored for esports fans. The importance of 24/7 customer support for global esports competitions, customer acquisition through referrals, and creating a social, communal experience within the app are also highlighted.