Risky Business: Why Insurance Markets Fail

Amy Bass' new book is called Risky Business. She says the subtitle may surprise a lot of people: Why insurance markets fail and what to do about it. When we say that insurance markets fail, she says, they often fail to deliver on their promise or potential because the market disappears entirely.bass: All of the reasons they fail is because of this selection problem where customers know stuff about how likely they are to need payouts.