15. Was advertising better in the past?
Future Proof
Is Humour Really Important in Advertising?
Research does show that humour is really important in advertising. But not all brands need to take themselves sly all the time. I like to talk about gyco's n insurance company, gico's youtube channel. And i total number of views patagonia has is substantially less. They know it's advertising, but they go there for a laugh.
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