019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
MAFFEO DRINKS
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Targeting Negroni Venues
This chapter discusses strategies for spirits brands to effectively enter the market in Italian restaurants specializing in Negronis. It emphasizes the value of menu analysis, account visits, and understanding bar selections to improve brand visibility and foster informed discussions with bartenders.
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