Introduction

Casey Mank shows how to make your writing more effective by making it simpler.  

— YOU’LL LEARN — 

1) Why writing matters tremendously—even when you’re not a writer 

2) How to make your writing more powerful in three steps 

3) Why people aren’t reading what you write—and how to fix that 

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— ABOUT CASEY — 

Casey has taught in writing classrooms for over 10 years, most recently at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. She has taught writing to professionals at organizations including Kellogg’s, MasterCard, Sephora, the Aspen Institute, Viacom Media, the EPA Office of the Inspector General, the PR Society of America, the National Association of Government Communicators, and many more. Casey serves on the board of directors at the nonprofit Center for Plain Language and is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. 

• Email: casey@boldtype.us  

• LinkedIn: Casey Mank 

• Website: BoldType.us 

— RESOURCES MENTIONED IN THE SHOW — 

• Tool: WebFx.com 

• Tool: Hemingway 

• Tool: Difficult & Extraneous Word Finder

• Tool: Grammarly 

• Study: "How Little Do Users Read?" by Jakob Nielsen 

• Study: "The Impact of Tone of Voice on Users' Brand Perception" by Kate Morgan

• Website: PlainLanguage.gov

• Book: "Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)" by Janice Redish 

• Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath 

• Book: "Brief: Make a Bigger Impact by Saying Less" by Joe McCormack

• Book: "The Elements of Style" by William Strunk, Jr., E.B. White, Test Editor, and Roger Angell      

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