Ep. 15 - The Psychology of Business including Restroom Gender
InFi: the Future of Finance
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How to Make a Utilitarian Purchase
Dr. Mollin: Traditional economic theory suggests that people make decisions based upon utility. He says we choose items within a category based on the experience more so than utilitarian aspect of the product or service. "We can live in this room and we'll survive," he says, referring to his podcast with other business owners.
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