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8min chapter
203: From Data Dreams to Practical Marketing Outcomes with Spencer Burke of Braze
The Data Stack Show
Navigating Data Integration Challenges
This chapter explores the complexities of integrating customer support systems with data warehousing, emphasizing a tailored and seamless experience across various business functions. It highlights the significance of centralized data platforms, the evolving dynamics between marketing and data teams, and the critical role of real-time data delivery in enhancing decision-making.
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