A v ip is essentially someone who can be relied upon to lose, and to lose big. If you are that person, what the gambling company wants is not only to keep you gambling, but primarily to keep you with them. And so it's in their interests to give you things like free bets or cash back if you lose on certain bets. You might even have money put in your betting account to encourage you to go and place a bet if you haven't done so in a while. I spoke to a guy who was flown from duba to london to see the north london derby. He was flown to see a floyd mayweather, a boxing match, in that you
Rob Davies is an investigative journalist for The Guardian and his new book, Jackpot, tells the story of how Britain came to be one of the largest gambling markets in the world. The book describes how the mainstreaming of gambling advertising in the early 2000s combined with high-tech microtargeting of online gamblers has meant that the industry today is profiting from preying on the most vulnerable in society. Joining Rob to discuss the book is Joey D'Urso, investigations writer at The Athletic UK.
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