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Fox News’ Inescapable Deal with the Devil with Claire Atkin
The Lincoln Project
The Middle Men's Promise to Advertisers
It's very profitable to run a disinformation outlet right now because of the way digital advertising works. Advertisers want to reach your eyes, consumers' eyes and they have people to help them do that on what we call the digital supply chain,. These big companies will promise advertisers reach and click through rates. They'll promise something called brand safety. And so these middle men have promised a standard and we're finding over time that they are not adhering to that standard.
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