Scaling Customer Success With Gemma Cipriani-Espineira, RVP of Customer Success for Twilio
This is Growth!
Innovative Customer Segmentation Strategies
This chapter explores innovative customer segmentation, emphasizing lifecycle understanding over mere spending levels. It discusses the importance of tailored engagement strategies, the effective use of human resources at critical customer journey points, and the integration of omni-channel approaches. The conversation highlights leveraging data to enhance customer relationships, reduce churn, and align customer success with product teams for improved outcomes.
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