BIKRAM Part 3: Power
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Bikram Yoga: Brand Building and Power Struggles
This chapter discusses the affiliation between the speaker and Bikram Yoga, highlighting the benefits of opening a studio for Bikram's brand. It explores the contractual obligations, emphasizing the importance of teaching every class the same way using Bikram's monologue. The chapter also delves into Bikram's power over the community, casting out studio owners and resorting to control tactics.
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