How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
Ecommerce Playbook: Numbers, Struggles & Growth
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Understanding CPMs: The Relationship Between Costs and Ad Effectiveness
This chapter explores the complexities of CPM for e-commerce advertisers, highlighting how fluctuations can indicate audience value. The conversation includes strategies for optimizing ad performance through informed bidding adjustments and understanding key metrics such as click-through rates and return on ad spend.
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